SMS SUGAR MAN is a feature film that incorporates new cell phone technologies in a highly innovative manner.
The film is not only actually shot on cell phone cameras, in itself a revolutionary breakthrough, but the cell phone plays a vital role in driving the film?s narrative ? in effect functioning as a dramatic character.
All the lead actresses carry a cell phone and constantly film each other. Thus the traditional cinematic practice of having a ?cast? who are invisibly filmed by a ?crew? of technicians ? is radically subverted.
In SMS SUGAR MAN cast and crew fuse ? the actresses are in control of filming each other ? and in monologue scenes, -themselves.
This conceptual leap mirrors the tremendous empowering effect that cell phone technology has had on our every day lives.
The plot of the film is entirely driven around the potential that cell phones have to enable us to explore new forms of communication and new ways of representing ourselves. The consequences of these innovations are hardly studied as yet, and SMS SUGAR MAN makes a contribution to our understanding of how significant cell phone technology has been on the evolution of our social development.
Cell phone media have become so much part of our daily living that it would be impossible to conceive of an urban environment without them. SMS SUGAR MAN is a prescient glimpse into the near future when all our most basic relations with each other are informed by cell phone use, including sexuality and spirituality.
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